Product & Design
Product & Design
Published Articles
The iFood Way of Building Products: how we structure problems before scaling solutions
A manifesto on how we create products that evolve fast and transform the world. Extraordinary products are not born ready. They evolve with each decision. At iFood, building products means dealing with a living ecosystem, where technology, operations, and business…
iFood Camp: how AI, behavior and Brazilianness are reshaping the way we build products
With leaders from iFood, OLX and Grupo Boticário, the event discussed AI, hyperpersonalization and the challenges of building technology in the Brazilian context Artificial intelligence, behavior and cultural context were at the center of discussions at the first edition of…
iFood AI: behind the scenes of building the product
Building from the unknown When Eric Ries wrote "The Lean Startup", he taught us that "the only way to win is to learn faster than anyone else". Our journey building iFood's AI Assistant is the living embodiment of this principle.…
Ailo: from experiment to product with purpose
Over the past few months, Ailo, our AI agent for consumers, has evolved from a small experiment into a product with purpose. If you missed our previous posts where we shared the creation process of this AI agent, we recommend…