DADOS & IA23 fev.
Rethinking Measurement: How our Proprietary MMM enhanced our Media perspective
Text written by Fernanda Borém, Senior Data Scientist and Mariane Bando, Data Science Coordinator of the MediaLab team. Digital marketing lives a paradox: we've never had so much data and, at the same time, it has never been so difficult…
Mariane Bando, Fernanda Borem 
