DADOS & IA06 mai.
Smart Rollout: How iFood uses Machine Learning to optimize coupon allocation
How iFood uses machine learning and operational research to optimize coupon distribution at massive scale Providing discounts or coupons has become a natural marketing strategy for digital products to increase business metrics like purchases or user engagement. However, a follow-up…
Joao Felipe Guedes, Leandro Resende Mundim, Paulo Mendes 
