Joao

Joao Felipe Guedes

Data Scientist

Engenheiro de Machine Learning no iFood desde 2024. É formado em Engenharia Eletrônica e de Computação pela Universidade Federal do Rio de Janeiro e possui mestrado em Inteligência Computacional pela Coppe/UFRJ.

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Published Articles

DADOS & IA06 mai.

Smart Rollout: How iFood uses Machine Learning to optimize coupon allocation

How iFood uses machine learning and operational research to optimize coupon distribution at massive scale Providing discounts or coupons has become a natural marketing strategy for digital products to increase business metrics like purchases or user engagement. However, a follow-up…

Joao Felipe Guedes, Leandro Resende Mundim, Paulo Mendes